To meet the demands of the digital A/V storage industry, Seagate Barracuda, Cheetah and Elite drives offer not only industry-leading per-formance in capacity and speed, but also embedded servo technology to ensure uninterrupted data transfers. Since 1995, Seagate has also collaborated with industry partners to offer the A/V Professional program. Through this partnership, it is possi-ble for Seagate customers to purchase drives preconfigured to meet the demands of the high-end A/V production market. Through changes in the SCSI sense mode pages Seagate A/V Professional partners can customize the characteristics of the drive to meet the demands of a specific application. This policy offers Seagate’s customers a clear ad-vantage over the one configuration fits all approach to the A/V market.